GMA ushers the packaged goods industry from infancy to its dominant role in American food retailing
A century ago people bought food in bulk. There were few brands. The move to branded packaging and advertising — and the standards of fair competition in promoting those brands — was engineered throughout the 20th century by the trade group known today as the Grocery Manufacturers Association, which is celebrating its 100th anniversary this year. Paul Willis, the man who guided GMA though a third of its existence, recalled years later the struggles manufacturers initially had getting ...
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