In the mid-1960s, the small chain of Food Town supermarkets in Salisbury, N.C., stood on the brink of bankruptcy. Competition from the big national chains like A&P and Southern stalwarts like Winn-Dixie was fierce, and it looked like Food Town, which had been founded in 1957 by a group of former Winn-Dixie executives, might not survive, according to Ralph Ketner, one of those founders. In 1968, however, Ketner had an epiphany. He decided to use his expertise as a number-cruncher to ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.