United Supermarkets is taking a step back as it approaches its 100-year anniversary. As the Lubbock, Texas-based chain continues to fine-tune its multiple formats, it is going through a chainwide “branding exercise” to help it define what each of its banners means to each community in which it operates, Robert Taylor, chief executive officer of the 51-store chain, told SN. Besides the conventional United Supermarkets banner it operates at 37 locations, the company also has ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.