United Supermarkets is taking a step back as it approaches its 100-year anniversary. As the Lubbock, Texas-based chain continues to fine-tune its multiple formats, it is going through a chainwide “branding exercise” to help it define what each of its banners means to each community in which it operates, Robert Taylor, chief executive officer of the 51-store chain, told SN. Besides the conventional United Supermarkets banner it operates at 37 locations, the company also has ...
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