STELLARTON, Nova Scotia — Sobeys' new card program is drawing a full house.
The Club Sobeys loyalty card program, which launched in September, gained 1 million members in its first month and has continued to grow “well ahead of expectations,” according to Bill McEwan, president and chief executive officer, speaking in an earnings conference call earlier this month.
According to McEwan, Club Sobeys card users averaged higher transaction sizes and contributed to a 1% increase in the number ...
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