NEW YORK — Supervalu, Minneapolis, is trying to boost declining identical-store sales by recalibrating its ads “with pricing that is more appropriate and acceptable to consumers,” but that takes time, David Oliver, vice president, investor relations, said here last week. Speaking at an investment conference sponsored by Canaccord Adams, Vancouver, British Columbia, Oliver said ID sales, which were down 3.2% in the first quarter, “experienced a dramatic drop-off in the back half of the first ...

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