NEW YORK — Supermarket retailers who try to change their image — in or out of a recession — face a difficult challenge, according to analysts at the 14th annual Financial Analysts' Roundtable sponsored by SN here. “For the guys playing catch-up — like Supervalu and Safeway — you're seeing big price cuts and little consumer response,” Mark Wiltamuth, executive director of Morgan Stanley, New York, said. “It's just demand decline and erosion for them. If you're playing catch-up at this ...

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