Coborn’s Inc., St. Cloud, Minn., said Friday it is expanding its leadership team with three new executives to help the company continue to grow and deal with the evolving shopping landscape.

The new executives are:

Corborn's CFO Tom Velin• Tom Velin, CFO. Velin succeeds Pam Osborn, who left Coborn’s at the end of 2013. Velin was previously SVP and CFO at Experian Health Carte, Minneapolis. He also was a CFO and senior executive at SPS Commerce in Minneapolis, Advance Duplication Services in Plymouth, Minn., and August Technology Corp. in Bloomington, Minn. In the mid-1990s, he gained some grocery-related experience when he was the CFO and assistant secretary at Lloyd’s Barbeque Company in Mendota Heights, Minn.

Coborn's CIO Dale Monson• Dale Monson, VP, information technology, a new position. Monson was previously SVP and CIO for Oriental Trading, Omaha, Neb. He has more than 25 years of technology and 17 years of ecommerce marketing, technology and enterprise-level application development experience. 

Coborn's EVP of sales Greg SandenoGreg Sandeno, EVP, sales, a new title. Sandeno was previously president and CEO at C&K Market, Brookings, Ore. He has also held leadership roles with Nash Finch Co., Minneapolis, and the Portland, Ore.-based Fred Meyer division of Kroger Co.


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Velin and Monson's appointments are effective March 3. Sandeno's appointment is effective March 10. All three report to Chris Coborn, president and CEO of Coborn's.

Coborn’s operates 48 stores in Minnesota, North Dakota, South Dakota, Iowa, Illinois and Wisconsin.

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