ORLANDO, Fla. -- American consumers are so overwhelmed by strident and conflicting clams about whether certain foods offer a health benefit, that many are reduced to ignoring all such information and relying on common sense. That‘s the opinion of Irene Rosenfeld, chief executive officer, Kraft Foods, who spoke at this week‘s Food Marketing Institute Midwinter Executive Conference here. She said information gathered by Kraft shows that consumers are overwhelmed by the sheer volume of ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.