NEW YORK -- Seventy-two percent of consumer products companies are optimistic about the U.S. economy over the next 12 months, up from 64% last quarter, according to PricewaterhouseCoopers‘ Retail & Consumer Industry Practice‘s Consumer Products Barometer. Fifty-six percent of executives surveyed are planning major new investments of capital within the next year, a 13 percentage point increase from last quarter. Sixty-six percent of companies are investing in IT, 58% in marketing ...

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