COLORADO SPRINGS — Costco Wholesale Corp. is balancing the need for local marketing with the realities of its low-cost mission, said Tim Rose, senior vice president of food and sundries. Speaking here last week at the Grocery Manufacturers Association Executive Conference, he said Costco is able to pick its spots in executing local marketing. “We've been fine-tuning selections based on demographics, ethnicity and other factors,” he said. “For example, in California our selection is ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.