NEW YORK — The Phoenix-based Fry’s Marketplace store that owner Kroger refashioned as a Hispanic-focused Fry’s Mercado store last summer has been a “fabulous” success for the retailer but its value is greater as a laboratory than as a prototype, David Dillon, chief executive officer of Kroger, said during a question-and-answer session at the Lehman Bros. Retail Conference here yesterday. “It’s a fabulous store and worth the trip, but that store is clearly focused on a customer base that is a ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.