The economic pressure on consumers appears to be accelerating the erosion of grocery shoppers away from traditional supermarkets and into supercenters, according to new research from Food Marketing Institute. The 2009 Trends survey of consumers by Arlington, Va.-based FMI shows that the economy is impacting the way people shop more than it ever has before. The percent of shoppers who now choose traditional supermarkets as their primary grocery destination has fallen to 56%, down from 60% in ...

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