NEW YORK — Family Dollar Stores is working to broaden its appeal to middle-income customers to keep sales growing once the economy recovers, R. James Kelly, president and chief operating officer, said here at the annual Global Consumer & Retail conference sponsored by Morgan Stanley. While the chain's core customers, with annual incomes under $40,000, have accounted for about 60% of the company's new sales growth over the last four years, middle-income customers with incomes of $40,000 ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.