Mushkin: When it comes to Kroger, I think we're all pretty bullish. However, I think we've learned that even Kroger has a hard time with deflation. So we have to watch what's going to happen with retail pricing as we go into next year — if unemployment keeps going up, does it start to put downward pressure on pricing? — because it seems like even Kroger struggles in that environment. Heinbockel: Kroger has one of the best models in consumables retailing right ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.