SN: Is Wal-Mart losing its low-price image, and if so, what is it doing about it? Mushkin: It's always frowned upon to say Wal-Mart can do whatever it wants, but Wal-Mart exerts enormous pressures on the industry — and there are enormous pressures on Wal-Mart as well now that its consumables volume has gone negative. We believe that's the first time that's ever happened to Wal-Mart. Mushkin: Wal-Mart may be caught between a rock and a hard place. If it invests in ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.