SN: Is Wal-Mart losing its low-price image, and if so, what is it doing about it? Mushkin: It's always frowned upon to say Wal-Mart can do whatever it wants, but Wal-Mart exerts enormous pressures on the industry — and there are enormous pressures on Wal-Mart as well now that its consumables volume has gone negative. We believe that's the first time that's ever happened to Wal-Mart. Mushkin: Wal-Mart may be caught between a rock and a hard place. If it invests in ...

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