What is in this article?:
- Food Lion CEO Out in Revamp
- EDLP Focus
“Delhaize seemed to be in need of somebody who is experienced in change management and restructuring, given relevant issues Delhaize has to deal with.”
— Patrick Roquas, analyst, Rabobank
SALISBURY, N.C. — Beth Newlands Campbell has been named to succeed Cathy Green Burns as president of Food Lion as part of a major shakeup under the new leadership at Delhaize America.
Just two months after taking over as chief executive officer of Delhaize America, Roland Smith, the West Point grad who previously ran the Wendy’s and Arby’s fast-food chains, removed Green Burns from her post atop the struggling Food Lion banner, along with Mark Doiron, who had been chief supply chain officer at Delhaize America.
Newlands Campbell, a longtime executive at Food Lion sister chain Hannaford Bros., has been charged with taking over the revitalization effort at Delhaize’s largest chain.
Brad Wise, who had been senior vice president of human resources for Delhaize America, was named president of Hannaford, succeeding Newlands Campbell, and also of Sweetbay, where he succeeds Mike Vail, who was named to succeed Doiron as chief supply chain officer for Delhaize America.
Read more: Delhaize Names Smith New U.S. CEO
The changes were made “to provide greater clarity of responsibility and accountability, and improve results across the organization,” Delhaize said in a statement.
In addition, Greg Amoroso, formerly senior vice president for the business service center and sustainability, was named chief financial officer of Delhaize America, and David Criscione, formerly senior vice president of strategy, marketing and business development, Hannaford, was named chief strategy and development officer, Delhaize America.
Analysts had said they expected significant changes under Smith, who joined Delhaize in October to succeed longtime Hannaford executive Ron Hodge, who is retiring as Delhaize CEO.
“Delhaize seemed to be in need of somebody who is experienced in change management and restructuring, given relevant issues Delhaize has to deal with,” said Patrick Roquas, an analyst with Rabobank, Amsterdam, who follows Delhaize America’s Brussels-based parent company, Delhaize Group.
Food Lion has been struggling to drive sales gains amid a sluggish economic recovery in the Southeast and increasing competition. Recently it had been rolling out market-by-market “rebranding” efforts that included sharper pricing and an increased focus on perishables quality.