What is in this article?:
- Food Lion CEO Out in Revamp
- EDLP Focus
“Delhaize seemed to be in need of somebody who is experienced in change management and restructuring, given relevant issues Delhaize has to deal with.”
— Patrick Roquas, analyst, Rabobank
Last month it unveiled yet another tweak to its strategy when it said it would seek to focus more on everyday low pricing rather than promotions.
“We want to change the mix of how we present ourselves with prices, with a reduced mix of promotions to increase the more competitive everyday shelf prices across the whole assortment,” Pierre-Olivier Becker, president and CEO of Delhaize Group, told analysts in a conference call discussing third-quarter financial results.
The company reported that its U.S. sales declined 2.4% in that quarter, with comparable-store sales down 1.6%, the latest in a string of sales declines in the past year. In addition, U.S. operating profits fell 12.3% to $219 million in the quarter.
Like several other executives that have led Food Lion and Delhaize America, Green Burns had started her career at Hannaford Bros. She joined Food Lion in 2002, and she had been named president in 2010.
Read more: Delhaize Taps CFO to Lead New Division
Newlands Campbell joined Hannaford as a retail management trainee in 1987. She also worked on the team that launched the Hannaford brand.
Delhaize noted that Meg Ham will remain president of Bottom Dollar Food; Linn Evans will remain senior vice president of legal and government affairs for Delhaize America; and Deborah Dixson will remain chief information officer for Delhaize America.
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