Last month it unveiled yet another tweak to its strategy when it said it would seek to focus more on everyday low pricing rather than promotions. “We want to change the mix of how we present ourselves with prices, with a reduced mix of promotions to increase the more competitive everyday shelf prices across the whole assortment,” Pierre-Olivier Becker, president and CEO of Delhaize Group, told analysts in a conference call discussing third-quarter financial results. The ...
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