Food Lion CEO Out in Revamp

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“Delhaize seemed to be in need of somebody who is experienced in change management and restructuring, given relevant issues Delhaize has to deal with.”
— Patrick Roquas, analyst, Rabobank

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Last month it unveiled yet another tweak to its strategy when it said it would seek to focus more on everyday low pricing rather than promotions.

“We want to change the mix of how we present ourselves with prices, with a reduced mix of promotions to increase the more competitive everyday shelf prices across the whole assortment,” Pierre-Olivier Becker, president and CEO of Delhaize Group, told analysts in a conference call discussing third-quarter financial results.

The company reported that its U.S. sales declined 2.4% in that quarter, with comparable-store sales down 1.6%, the latest in a string of sales declines in the past year. In addition, U.S. operating profits fell 12.3% to $219 million in the quarter.

Like several other executives that have led Food Lion and Delhaize America, Green Burns had started her career at Hannaford Bros. She joined Food Lion in 2002, and she had been named president in 2010.

Read more: Delhaize Taps CFO to Lead New Division

Newlands Campbell joined Hannaford as a retail management trainee in 1987. She also worked on the team that launched the Hannaford brand.

Delhaize noted that Meg Ham will remain president of Bottom Dollar Food; Linn Evans will remain senior vice president of legal and government affairs for Delhaize America; and Deborah Dixson will remain chief information officer for Delhaize America.

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Discuss this Article 3

scoobysnack
on Jan 9, 2013

reduced mix of promotions to increase the more competitive everyday shelf prices across the whole assortment Really? How is that going to work? Especially when every grocery store in the Carolina's has humumgous buy 1 get 1 free sale and doubles coupons. You are going to price yourself right out of the competition.

Lilly
on Feb 20, 2013

Food Lion prices have gone sky high during the last few weeks. Products are either being discontinued or replaced by My Essentials. Each week the shelves are being rearranged. Products that I have purchased for years at Food Lion, are no longer available. I'm spending more and more time searching for products that are no longer on the shelf. What is going on with Food Lion? I have been a loyal customer for years, but if the restructure continues to bring this type of change, I will be forced to change to another store.

Cindy Killen (not verified)
on Apr 11, 2013

Hello; I visited my neighborhood Food Lion yesterday, only because I had missed my turn for Kroger. I was just going to pick up a couple of items but the visit turned into a 45 minute shop. When I was done, I got in one of the two lines open, not including the express line and thought to myself, wow, I am surprised 2 lanes are open and the express, usually it is just one line open period. When I got in the line the cashier was ringing another order. She continued to ring and when she was almost done, she told me she was closed and put up her sign. Okay, same old same old, I got in the other line. Just as I got in the other line (adjacent to the now closed line) the manager for this time who was bagging, said we are closed. Again, they did not put up a sign prior to ringing about 1/2 of the customer in front of me's groceries. Why, if they knew they were closing after their current customer wasn't a sign displayed prior to even starting the order for the current customer? Anyway, after the second line said they were closed the two people proceeded to discuss who was closed and who wasn't and then the manager who was bagging for the second lane said she would take me. At this point I was thoroughly ticked off and told her that she could keep the groceries, enjoy putting them away and I would go to another grocer. My order was at least $100 and this is money food lion lost. This is the way this store operates every day. Last year I was in there buying ice cream, got in the one line open that had 10 people lined up and waited getting more frustrated every time. On this particular evening the cashier with the speech impediment was in charge and no where to be seen. This one line had a cashier and another cashier was bagging. I asked the one bagging if she could open her line as there were 10 people in that line and my ice cream was melting and she said she couldn't take that initiative she had to have management tell her to open. I looked for management and as I said there was none visible. I walked to the office and still did not see anyone, so I called for management or a cashier to the front on the microphone. The manager for that evening, came out of the closed door office and opened a register but she wasn't happy. I seriously think this store and probably others could use some serious mystery shoppers. As it stands now, I will not return to this Food Lion and may not go to any in the future.

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