In the meantime, officials have begun making more investments in price and promotions at Hannaford Bros. stores, acknowledging that shoppers had lost confidence in its prices amid new competition and a slow economy in its Northeast markets. “Hannaford is a very strong brand. It has a strong equity, and consumers continue to tell us that we are delivering on all of what we call the universal needs, except for price,” Beckers explained. “And it’s clear that in an ...

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