SALISBURY, N.C. — A comprehensive effort at reducing everyday prices has not been enough to drive significant sales gains at Food Lion, executives said, indicating that more promotions are needed to reach consumers in the competitive Southeast. “It's a noisy marketplace, and we need to be heard,” said Ron Hodge, chief executive officer of operations at Food Lion parent Delhaize America, part of Brussels-based Delhaize Group. “We really believe that an increase in promotional spending in the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.