RALEIGH, N.C. — The brand evolution at Food Lion stores pioneered in the Raleigh and Chattanooga, Tenn., markets is aimed at turning secondary shoppers into primary shoppers behind an emphasis on price, simplicity and quality, Cathy Green Burns, president of the Delhaize-owned chain, said in a presentation here Thursday.
Green’s remarks represented the first in-depth communication about the new Food Lion positioning since the chain introduced the concept ...
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