BRUSSELS — Now that Delhaize has nearly completed the repositioning of its Food Lion stores, the company is crafting a new message around the revamped chain. The proposition will focus on three elements — easy, fresh and affordable — and will differentiate Food Lion from competitors based on the advantages of its smaller, more conveniently located stores, Pierre-Olivier Beckers, chief executive officer of Delhaize, told analysts in a conference call last week. Beckers ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.