JACKSONVILLE, Fla. — Winn-Dixie Stores here kicked off a new brand-positioning program last week at its stores in northern Florida and southern Georgia. The program, called “Fresh Checked Every Day,” will be launched in other Winn-Dixie markets as the chain pursues its market-by-market remodeling program. The company incorporated the slogan as part of the chain's logo, tying into the red checkmark icon that appears between the words “Winn” and “Dixie.” “When we did research years ago, we ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.