JACKSONVILLE, Fla. — Winn-Dixie Stores here kicked off a new brand-positioning program last week at its stores in northern Florida and southern Georgia. The program, called “Fresh Checked Every Day,” will be launched in other Winn-Dixie markets as the chain pursues its market-by-market remodeling program. The company incorporated the slogan as part of the chain's logo, tying into the red checkmark icon that appears between the words “Winn” and “Dixie.” “When we did research years ago, we ...

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