EL SEGUNDO, Calif. — Fresh & Easy Neighborhood Market here is adding additional personnel at its self-service checkstands while it considers the possibility of switching to full-service checkouts, a company spokesman told SN.
The stores were acquired last month by Yucaipa Cos., Los Angeles-based investment firm that is also the majority shareholder in A&P. Yucaipa purchased 167 locations from United Kingdom-based Tesco, which did not offer full-service checkouts and which had cut back on front-end staff in the last few months of its ownership.
In an effort to be more convenient, the company has also extended its operating hours in California and Arizona, with Nevada stores scheduled to follow. Stores in California and Arizona are now open from 6 a.m. until midnight daily, and locations in Nevada will extend their hours on Dec. 30. The previous hours were 7 a.m. or 8 a.m., depending on the location, until 10 p.m.
The hours are being extended, according to the website, to make it "fresher and easier" to shop, with the tag line: "Making 'better for you' more affordable and more available.” The spokesman said the company plans to retain the Fresh & Easy banner on its stores.
The website lists a series of changes that are under way, including "higher quality and better taste; fresher foods made and delivered daily; exciting new products; your favorite natural and organic products; better service and assisted checkout; [and] greater value (best quality at a great everyday price)."
The website also is soliciting consumer suggestions at email@example.com.
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