Jim Prevor, an industry consultant based in Boca Raton, Fla., expressed a harsh opinion of Tesco's Fresh & Easy stores in the U.S. “Most consumers would notice that all the products they're used to are not there, in part because Tesco has decided not to carry a lot of American brands,” he said. “For the typical American consumer, that impacts the conventional proposition that if a store doesn't carry an item you want, you need to go to another store.” The limited assortment is also a ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.