One industry observer, who asked not to be identified, told SN that Tesco's Fresh & Easy concept is projecting a confusing message to U.S. consumers. “If you're going to do a small-format store, you have to differentiate yourself with price or merchandise mix, and while Fresh & Easy is doing a little of each, it is not conveying any clear message to consumers,” he said. “The stores look unfinished, with no sense of the excitement or merchandising prowess Tesco has in the U.K.,” he ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.