EL SEGUNDO, Calif. — Fresh & Easy Neighborhood Market here said last week it plans to introduce 250 new own-brand items to its stores over the next three months, to cater to increasing customer demand.
New products will include fresh-prepared ready meals, new juices and brewed teas, soy and goat yogurt, and a range of ready-to-grill meats, the company said.
Because Fresh & Easy shelves have not been packed tightly, there is room to fit the new items in, a spokesman told SN.
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Click here to read the FAQ page if you have any questions (opens in a new window)
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.