NEW YORK — The Fresh Market employs neither digital signs nor digital ordering kiosks in its stores, preferring more old-fashioned — and labor-intensive — solutions such as extra staff in the deli and handwritten chalkboards. “We want that customer interaction,” Marc Jones, vice president of merchandising and marketing for the Greensboro, N.C.-based operator, said at the National Retail Federation's 100th Annual Convention this month. “We'd rather have more people working in the deli to ...
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