NEW YORK — The Fresh Market employs neither digital signs nor digital ordering kiosks in its stores, preferring more old-fashioned — and labor-intensive — solutions such as extra staff in the deli and handwritten chalkboards. “We want that customer interaction,” Marc Jones, vice president of merchandising and marketing for the Greensboro, N.C.-based operator, said at the National Retail Federation's 100th Annual Convention this month. “We'd rather have more people working in the deli to ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.