WASHINGTON — The Fresh Market and Associated Food Stores of Salt Lake City are engaged in a trademark battle over the “Fresh Market” name, which both retailers have used on their stores. The Fresh Market, the Greensboro, N.C.-based specialty retailer, filed a notice of opposition with the U.S. Patent and Trademark Office in February against Associated, which applied for a trademark on the name “A Fresh Market” that it has been using to rebrand the Albertsons stores it purchased in Utah. ...
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