WASHINGTON — The Fresh Market and Associated Food Stores of Salt Lake City are engaged in a trademark battle over the “Fresh Market” name, which both retailers have used on their stores. The Fresh Market, the Greensboro, N.C.-based specialty retailer, filed a notice of opposition with the U.S. Patent and Trademark Office in February against Associated, which applied for a trademark on the name “A Fresh Market” that it has been using to rebrand the Albertsons stores it purchased in Utah. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.