Among Trader Joe's assets is its advertising vehicle, the monthly Fearless Flyer magazine, which features a combination of special buys and unique items in a format that differs from typical price-and-item supermarket ads. “While the big chains run hundreds of items in ads that all look alike, Trader Joe's tells interesting stories about its unique products,” explained Art Turock, a Kirkland, Wash.-based consultant. “Its advertising principle is ‘less is more,’ and that poses a constant ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.