The overly aggressive pricing of the past year appears to be abating, which could help industry profits
The laws of supermarket economics bent under the pressures of 2009. The formulas that had reliably driven profits for years were tested by the extraordinary environment of deep recession, high unemployment and product-price deflation. Traditional supermarket operators had to rethink their pricing strategies in an effort to hang onto as much market share as they could while still delivering something to the bottom line. For some operators, it basically took a full year of trial and error, ...
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