Single-store Georgetown Market in Indianapolis is going back to its roots as a health food store to distinguish it from the impending entry of both a Whole Foods and a Wal-Mart. The 10,000-square-foot store is made up of 40% grocery items, 30% vitamins and supplements and 30% other nonfood items, making the retailer's extensive supplement section at once the store's key component and the most vulnerable to both new competitors — which are set to open late this year and within a roughly ...

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