PITTSBURGH — Giant Eagle here last week rolled out new ads with a slogan — “My Giant Eagle Advantage “ — that ties into the company's Advantage loyalty-card program. “What we were looking for is a balanced way in which we could demonstrate the many points of difference that Giant Eagle offers,” Daniel Donovan, a spokesman for the privately owned chain, told SN. “We took the idea of ‘your Giant Eagle Advantage’ to customers in focus groups, and we learned that this concept truly resonated ...
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