PITTSBURGH — Giant Eagle here last week rolled out new ads with a slogan — “My Giant Eagle Advantage “ — that ties into the company's Advantage loyalty-card program. “What we were looking for is a balanced way in which we could demonstrate the many points of difference that Giant Eagle offers,” Daniel Donovan, a spokesman for the privately owned chain, told SN. “We took the idea of ‘your Giant Eagle Advantage’ to customers in focus groups, and we learned that this concept truly resonated ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.