CHICAGO — Giant Food Stores is competing more effectively with local retailers by enhancing its consumer research capabilities and gathering more insights about shoppers. The evolution of the program also includes adding new sources of information and sharing them widely throughout the company, according to Sharon Eiswert, director of consumer research for the 143-store chain operating under the Giant and Martin's banners. “It's a huge competitive advantage,” she said. “Not a lot of ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.