WHITE SULPHUR SPRINGS, W.Va. — Procter & Gamble and Kellogg's prove that investing in developing world markets is not for the faint of heart. During a general session on globalization and international expansion at the Executive Conference of the Grocery Manufacturers Association/Food Product Association here last month, the leaders of the two consumer products giants described experiences of trying to understand and market to diverse cultures. Some of the hurdles confronted in ...

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