HOUSTON — H.E. Butt Grocery Co. is ramping up its Joe V's Smart Shop discount-store presence here ahead of an expected incursion by national discounters Trader Joe's and Aldi. San Antonio-based H-E-B debuted the no-frills, price-impact Joe V's banner in 2010 with two locations in the northern and eastern areas of Houston. It is scheduled to open a third store later this month in the northwestern area of the city, and last week H-E-B said it has broken ground on a fourth Houston location. ...
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