Surveys reveal that retailers, customers view shopping behaviors differently
Consumers and retailers aren't always on the same page when it comes to food shopping, according to recent surveys conducted by SN in partnership with Every Day with Rachael Ray magazine and industry pundit Phil Lempert, the Supermarket Guru. The surveys tabulated responses from more than 1,200 consumers on a range of topics related to food shopping and meal planning. The survey was also sent to subscribers to SN's email newsletter to determine how well retailers and suppliers know their ...
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