NEW YORK — Weis Markets was just about to kick off its four-week Believe in Heroes fund-raising campaign to raise money for the Wounded Warrior Project charity, when the worst storm in modern memory slammed ashore.
“That was the big week [for Believe in Heroes], and we had 32 stores down because of Sandy,” Kurt Schertle, executive vice president of sales and merchandising at the chain, told SN at a dinner here Thursday evening celebrating the fund-raiser.
Still, he ...
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