CHICAGO -- During the International Home and Housewares Show here this week, experts told SN that the key for supermarkets to sell more kitchen items is to cross-merchandise them with related food items. “I personally don‘t think that grocery stores do a really good job of cross-merchandising housewares and food products,” said A.J. Riedel, senior partner, Riedel Marketing Group, Phoenix, who coordinates the HomeTrend Influentials Panel, named HIPsters, and puts together the Housewares ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.