IS THERE SUCH A THING as too much market saturation? That could be the case in places like Oklahoma City, where Wal-Mart's multi-format strategy has resulted in shares exceeding 50% by many estimates. But that heavy share has come under some criticism as same-store sales slowed and stores seemingly competed with one another for business. “Wal-Mart came in with Supercenters and Neighborhood Markets and its goal was essentially to reduce the competition to rubble,” noted David S. Rogers, ...

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