WEST DES MOINES, Iowa — Hy-Vee Food Stores here was built on a set of cultural values developed 75 years ago that continue to set the tone for the way the company conducts itself today. Ron Pearson, the chain's former chief executive officer, spelled out those values in a booklet he wrote six years ago, based in the principles of Dwight Vredenburg, the son of one of the chain's two founders and the guiding force at Hy-Vee for 51 years. According to the book, Hy-Vee fundamentals include the ...

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