CHICAGO — IGA here yesterday said it will partner with amusement park operator Busch Gardens as part of this year’s annual children-focused summer marketing event. The event, IGA Hometown KidsFest, will take place July 29-Aug. 11. IGA stores will offer savings on certain products and offer an in-store “treasure hunt” to familiarize kids with products and teach them to read labels. Two participants in the treasure hunts will win trips for four to either Busch Gardens Africa in Tampa, Fla., or ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.