MERRILLVILLE, Ind. — IGA will begin marketing private-label products with a new package design early next year as part of an effort to reposition the line as a stronger, more attractive option for consumers, alliance executives said here at the IGA USA Rally. The new design features the IGA white-on-red logo near the top of each package against a red background that says “Hometown Proud Since 1926.” The rest of the package is white, with a photo of each product and the name of the item in a ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.