CHICAGO — IGA here said its retail members are beginning to connect more with their customers through a digital marketing program designed specifically for their needs. Called IGALink, the program has been available at no cost to all 1,250 IGA retailers in the U.S. since last summer, and what it offers has continued to expand, Jim Walz, IGA’s vice president, marketing, branding and business development, told SN. The purpose of the program, he explained, is “to connect ...
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