Impact of Target PFresh Seen as Minimal

The PFresh food sections offered by Target Corp. in two-thirds of its discount stores are having only a minimal impact on traditional supermarkets, industry observers told SN — and they question whether that will change much going forward. The PFresh assortment of dry groceries, frozen and refrigerated foods and pre-packaged meats, produce and baked goods covers about 17,000 square feet at 875 Target stores, accounting for sales last year of approximately $13.3 billion — ...

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Discuss this Article 2

Matt Casey (not verified)
on May 5, 2012

I must strongly disagree. As a research analyst who actually visits and talks with store management in countless supermarkets every week, in markets throughout the U.S., supermarkets are losing significant dollars to the PFresh concept. Target certainly DOES impact surrounding supermarkets, in some cases as much as $50,000 weekly!!

The problem with "market share numbers" is that they are not put together by those of us who actually visit the stores on a daily basis.

Anonymous (not verified)
on May 8, 2012

Wow really? In the 3 or 4 Eastern PA PFresh locations I have visited selection is worse than some dollar stores, and you couldn't really pay me to take any of their produce. PFresh has no impact on surrounding supermarkets in my DMA.

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