THE INDULGENT consumer can be a boon for supermarkets — when she's not shopping at Costco or Whole Foods. Indulgent shoppers are “the sweet spot for supermarkets,” said Jonathan Ziegler, an analyst with PUPS Investment Management Co., Santa Barbara, Calif., “because they buy items with higher rings and certainly higher margins. And they are likely to make ancillary purchases to go with the higher-end merchandise they've already picked out.” What is “indulgent” is all in the eye of the ...

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