CINCINNATI — The Kroger Co. has consolidated its “Naturally Preferred” and “Private Selection” private labels under a new brand: Simple Truth. “So now you can look for one name when picking up all your favorite all natural and organic products,” Kroger writes on kroger.com. “It’s that simple.” Read more: Kroger Sales Up, but Taxes Nip Earnings Simple Truth product packaging features a green circle icon with the words ...

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