CINCINNATI, Ohio — Kroger Co. and other top-tier corporate citizens are demanding accountability and want to know the social impact of their charitable endeavors. The trend is toward having verifiable measures in charitable campaigns, and outcome measures in the nonprofits' work, said Lynn Marmer, group vice president of corporate affairs, Kroger. “We want measures that don't just show how many people visited your clinic, but how was their health changed as a result of their visits,” she ...

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