CINCINNATI - Kroger Co. here said yesterday it will continue to invest more in initiatives such as improving the overall shopping experience and product quality rather than emphasizing low prices as heavily as it has been. "When we originally started down this path, nearly 100% of what we were investing in was price, and we gradually added other elements," Rodney McMullen, vice chairman, told analysts in a conference call to review financial results for the third quarter that ended Nov. 4. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.