ONALASKA, Wis. — Mark Skogen never talked with his father at any length about joining the family business, his father, Dave Skogen, told SN. But when he was a 19-year-old freshman in college, he read that Wal-Mart was going to open a discount store in a new shopping center that didn't have a grocery store, and he called his father and suggested opening a supermarket there, the elder Skogen recalled. “Two weeks later, we broke ground for our first warehouse store, Festival Foods, and we ...

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