LONDON — Reports surfaced here Thursday that the Schwarz Group, which operates Lidl, a limited-assortment chain based in Germany, is considering a U.S. entry.

Lidl operates approximately 10,000 stores in western and central Europe and has previously indicated an interest in the U.S. market, Planet Retail reported.


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Lidl has reportedly assigned two of its executives to do a feasibility and efficiency analysis in the U.S., which is expected to be completed by the end of 2014 or early in 2015. Those executives are Kenneth McGrath, managing director of Lidl Ireland; and Kevin Proctor, a member of Lidl Ireland's executive board.

In 2003 Lidl had announced plans to expand aggressively into Canada in what would have been its first foray outside of Europe, but the company canceled those plans the following year. In Europe Lidl is a rival of Aldi, one of the fastest-growing retailers in the U.S.

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